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October 1, 2012
By: TOM BRANNA
Editor
• Woolite took on New York Fashion Week with a pop-up shop in the SoHo section of New York City. The boutique, which opened Sept. 6, featured the latest fashions and following the brand’s campaign slogan—”WooliteWashed. Clothes look like new, longer”—each item showcased was washed in Woolite so that consumers could experience the product’s benefits. “Since Woolite launched in 1952, we have grown with generations of consumers through honoring our brand promise,” said Laurent Faracci, general m...
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